Build The Calligraphy Business You've Been Dreaming Of

Find your ideal clients, command prices you're worth,
and have more time for the creative work you love.

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You've done a few client projects...

...and you've been told your work is beautiful. You're serious about starting a calligraphy business on the side, but you don't know where to start and you have a ton of questions.

How Do You Find The Right Clients?

You know, the ones who won't ghost you after you've put so much time and thought into creating their custom quote.

How Should You Price Your Work?

What's fair? What are you worth? How do you quote large projects like signage, or complex projects like stationery?

How Do You Manage Your Time?

Especially if you have kids or a full-time job, you need the right systems in place to save you from overwhelm.

What would it be worth...

 

To have a system that brings quality clients to you? No more posting to Instagram in desperation or feeling rejected when you don't get a response from a potential client.

To have prices that make you feel valued? Imagine actually enjoying those nights and weekends of envelope addressing because you're getting paid a fair price.

To have a clear process for managing your schedule? Stop double- (or triple-) booking yourself and stressing out about finishing your projects. Imagine scheduling time to rest, recharge, or develop and practice new skills.

To have legal policies and contracts that let you sleep at night? We've all been there. That client relationship that started out well, but quickly goes downhill. What if you had the right legal protections in place to prevent you from losing time, money, and your sanity?

To have a business that makes you happy? Imagine that your business gave you the joy of creating art for others, and gave you enough income to take vacations, pay down debt, buy a house, or even quit your day job.

INTRODUCING THE

Calligraphy Business Bootcamp

Six weekly lessons to take your calligraphy business to the next level.

It's all online and you own it forever. Refer back to it again and again.

In-Depth Video Lessons

From pricing to marketing, systems to contracts, our instructors cover everything you need to grow your calligraphy business, with 14 hours of high-quality HD video lessons.

Handouts + Action Steps

Each lesson includes a printable handout to guide you through the material and to help you take the next steps in your business.

Recorded Q+A Sessions

Instant access to over 10 recorded Q+A sessions with the instructors - get answers to your common questions, and learn from others in your situation.

Private Facebook Community

Get accountability plus community with a private Facebook group just for Bootcampers.

"The Calligraphy Business Bootcamp was so valuable in helping me launch my side business (soon to be full time business) - totally worth the investment, and then some!!"

Nerissa

"It gave me the confidence to go ahead and start up a business - something I had been wanting to do for months, but had no idea how to start. It really laid out the most important steps to create a business and to keep it successfully running."

Molly

You Don't Have To Do It Alone.

Let these ladies guide you with over 30 years of combined business experience.

Laura Hooper and Alyssa Hooper

Owner and Operations Manager of Laura Hooper Calligraphy Inc.

Photo by Abby Jiu Photography

Christina Scalera

Attorney and Owner of The Contract Shop and Christina Scalera LLC

Photo by Kristie Marie Photography

Ashley Buzzy

Owner of Ashley Buzzy Lettering & Press

Photo by Heather Payne Photography

Week 1: Lettering Legally

Instructor: Christina Scalera

Should your business be a sole proprietorship? An LLC? Something else? What are the benefits and drawbacks of each? You'll learn how to find the information you need based on your location and how to use contracts, copyrights, and trademarks to protect yourself and your creative work.

Three sample contracts included! ($500 value)

Week 2: Setup, Systems, and Pricing

Instructors: Laura Hooper and Alyssa Hooper

You'll learn how to set up your space, whether it's at home or in a studio. What tools should you keep on hand, and which ones can you purchase as-needed? What systems do you need to run your business? Learn how to manage your time and how to price your work fairly so that you'll stay sane, love your job, and make a profit. (Includes pricing for large format or unique projects!)

Week 3: Managing Your Clients

Instructors: Laura Hooper and Alyssa Hooper

Discover Laura Hooper Calligraphy's complete client intake process for envelope calligraphy, full stationery orders, and day-of items. What's a typical timeline for each type of job? What are appropriate client response times? When and how do you say no to a client? Learn how to set fair boundaries and expectations with your clients and how to automate your communication so you'll have more time for the creative stuff.

Week 4: Finding Quality Clients

Instructors: Laura Hooper and Alyssa Hooper

Laura and Alyssa answer the all-important question: how do you find clients? You'll discover when to use paid vs. free marketing, what to include on your website, and how to stand out in a crowded industry. How do you get involved with photo shoots? When shouldn't you work for free? Learn how to network so you can attract clients that love your work and appreciate your time.

Week 5: Growing Your Business

Instructors: Laura Hooper and Alyssa Hooper

Alright, you're ready to grow! How do you set up an online shop? How do you pack and ship physical products? You'll discover how and when to bring on additional staff, and which tasks you should delegate to operate a successful business that doesn't stress you out - because you can do anything, but you can't do everything.

Week 6: All About Printing

Instructor: Ashley Buzzy

Even if you don't offer printing, it's useful to understand it when you're creating work for clients that will eventually be printed. You'll learn about the different printing methods, paper types, and how to find a great printer to work with so you can create high quality work for your clients and expand your menu of services.

"I liked that there was plenty of info and background but also the candidness of the beautiful gals who shared their stories and tips. It was chock full of useful insight."

Cynthia

"The proprietary information is invaluable and it's great to connect with other calligraphers."

Rachel

Get Three Sample Contracts ($500 Value)

Stop worrying if you're doing things legal way. With three sample contracts included in the Bootcamp, you can choose the clauses that work for your products and services, update your terms and contact information, and you're ready to send it off to your clients. Don't you look professional?

Ready to Enroll?

If you're already enrolled in the Modern Calligraphy Summit, use your student portal email address and password to "sign in" on the checkout page.

Pay In Full And Get These Bonuses 🎉

Select the one-payment option and get INSTANT ACCESS to these special bonuses.

Letterpress Studio Tour

Go inside the fascinating world of letterpress printing with this studio tour from Ashley Buzzy. After watching this tour and demonstration of the printing press, you'll have a better understanding of why letterpress is priced the way it is!

VALUE: $29
YOUR COST: FREE!

Wood Sign Tutorial

Want to add wedding day signage to your client offerings? Ever wonder how to quickly create wood boards with hand lettering? Laura Hooper shows you how in this wood sign tutorial. She covers all the materials you need and the steps to take to create signs that are evenly spaced and beautiful!

VALUE: $49
YOUR COST: FREE!

Future Live Q+A Sessions

We host a series of live Q+A sessions one per year - and you get a virtual front row seat! If you ever need help in the future with your business, you can count on getting your questions answered with these live sessions.

VALUE: $149/YR
YOUR COST: FREE!

Choose The Plan That Works Best For You

ONE PAYMENT

$597

Six weekly modules

Handouts + action steps

3 sample contracts ($500 value)

Recorded Q+A sessions

Private community

Lifetime access

Over $200 in free bonuses

BONUS: Letterpress studio tour

BONUS: Wood sign tutorial

BONUS: Future live Q+A access

ENROLL NOW

THREE PAYMENTS

$199

PER MONTH

Six weekly modules

Handouts + action steps

3 sample contracts ($500 value)

Recorded Q+A sessions

Private community

Lifetime access

ENROLL NOW

Frequently Asked Questions

Most content in the Bootcamp can apply anywhere in the world - but please keep in mind that legal and contract topics will be U.S.-focused. The laws may be similar in your country, but it's up to you to research further. Even within the U.S., legal requirements vary from state to state - so please do your due diligence before making any business decisions.

Due to the instant-access nature of this course, we're not able to offer refunds. Incomplete installment payments will result in forfeiture of the course without refund.

Your first payment will be processed immediately upon checkout, and your following payments will be processed every 30 days after that.

True story: even the seasoned pros feel like there's room for improvement. The bottom line is that if people admire your work and are willing to pay you for it, you can sell your services and start a business. And if people admire your work but want you to work for free... well, we spend a lot of time in the Bootcamp on pricing and setting boundaries. :) If you're not quite ready for the Bootcamp yet and want to work on skill-building instead, you can choose to enroll in one or both of the Modern Calligraphy Summits.

No, you don't need an established business (though you may have one and not realize it... it's called a sole proprietorship!) Starting with Week 1, Christina Scalera will explain all your options for setting up your business, and the steps you should take to do it properly. You'll feel a lot better knowing this information before you get started on your business journey, and you'll learn a lot about how your business might need to change as you grow.

That's okay! Chances are, what you offer will change as your skills improve, as your interests change, as you take on new projects, and as you learn what's enjoyable and profitable in your business. Laura Hooper took on every project she could in her early years. Over time, she's streamlined her offering and developed her niche, and you can too.

Each weekly lesson is approximately 45-60 minutes, broken down into manageable chapters. Your lessons don't expire - but ideally we want you to take action each week so that you'll see a ton of progress by the end of the Bootcamp!

In addition to the video lesson each week, you'll have one or two hours of action items to follow up on from your downloadable handouts. This could mean taking care of some legal stuff (like registering for a Tax ID number or researching business license requirements in your city) or getting ready to take on more clients (by setting up a calendar system and finally hashing out your pricing menu). We know this stuff is overwhelming when you're trying to figure it out on your own. Sometimes you don't even know what you should be doing! That's why we created this Bootcamp in a structured, organized format - so we can hold your hand and help you every step of the way.

Yes! We know life happens sometimes. :) So your lessons never expire. You can come back and watch them or download them anytime you'd like.

This Bootcamp is perfect for you if you're serious about starting to earn an income on the side, or even full-time, from your calligraphy or hand-lettering business. Ideally you would have done a few client projects already, even if for family or friends. If you're motivated, if you want to provide awesome services to your clients, and if you're ready to take action and make your dream a reality, we'd love to have you join us!

If you're content to sit back and watch the video lessons, and hope that your business will build itself and attract quality clients without doing any actual work, then the Bootcamp isn't for you. It's also not for you if you're running a fairly established lettering business but just have a few questions about things you could tweak or improve (in that case, you should check out personalized consulting with Laura Hooper!) And if you're just beginning as a calligrapher and aren't skilled enough to attract paying clients, we recommending improving your skills first with the Modern Calligraphy Summit.

"I feel confident about pricing and really good about the steps I've taken to treat my business as a business. I'm in the midst of buttoning up my order forms/contracts so that they work for me and I don't feel like I'm questioning whether I'm leaving something out anymore. I had been putting off reaching out to local venues and others in the wedding industry (probably out of fear) and this bootcamp inspired me to go for it. I'm happy to have all of the content and a framework for how to continue forward. Also, the bloopers! :)"

Ashley

Let's Get Started!

Ready to get serious about creating your dream calligraphy business?

Photo Credits: Abby Jiu, Anne Kim.

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